We care about improving accessibility for everyone.
Over recent years, we've welcomed more and more guests with disabilities. To ensure we keep meeting people's diverse needs we're committed to listening to feedback and reviewing our facilities and the way we do things.
We want to be the attraction operator of choice for visitors with disabilities. We’ll achieve this by:
This is all supported by a clear accessibility policy and adherence to global standards.
We're active members of the Business Disability Forum, which helps organisations become fully accessible to disabled customers and employees. We work closely with them to drive continual improvements and support, and utilise their advice service and training courses.
We want our teams to feel confident when welcoming our guests, whatever their individual needs may be. That’s why we're delighted to sponsor the Welcoming Disabled Customers guide, which offers clear and useful information to businesses about how best to cater for guests with disabilities.
“At Business Disability Forum we are delighted to work with the dedicated team at Merlin Entertainments to continuously improve the accessibility of their business”, Diane Lightfoot, Chief Executive Officer, Business Disability Forum.
There is a wealth of knowledge and lived experience amongst our global Merlin teams - as parents, carers, or for those that have accessibility needs themselves. So, as part of our action in this area we have established our own ‘Internal Intel Group’ to share these lived experiences, including valuable insight into how we can further change and develop our accessibility at our attractions.
The Accessibility Internal Intel Group have already helped support, inform and guide future improvements. Together with our Merlin Magic Making and attraction teams, the group will continue to help drive meaningful changes – to help us create magical Merlin experiences that are Fun for Everyone!
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