Our diverse brands and experiences appeal to many people, so we're always responsive to the changing needs of our guests and our teams.
Wherever possible we'll strive to create environments that are welcoming to guests and make our attractions more accessible. From changing facilities and quiet areas to modified rides, accessibility will be integral to our operations and customer service.
Wherever we operate, we aim to partner with communities to protect our shared environments and invest in initiatives. We contribute to local economies through employment, procurement, while in turn supporting other enterprises and services through generating consistent flows of tourists.
Through our 'Merlin’s Magic Wand' charity, we provide magical experiences for children facing serious illness, disability or adversity. Over twelve years, we've issued over 700,000 attraction tickets and created over 45 ‘Merlin’s Magic Spaces' to bring magical escapism to their world.
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