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Merlin Entertainments, Europe’s largest and the world's second-largest visitor attraction operator, today announced that the award-winning producer and digital media executive Megan Wastell will take on the role of Global Creative Director for the entertainment giant. A former Sky and MTV senior executive, Wastell joins Merlin from her previous role of Director of Product & Podcasts, Global Player at London’s Global Radio, Europe’s largest commercial radio company. In this role she managed product strategy across Global’s digital portfolio, overseeing innovation initiatives and the editorial podcast arm of the business.
Wastell starts on 18th of May and will immediately begin work on numerous exciting projects across Merlin’s 140+ global attractions, working with a range of IPs including LEGO, Sony Pictures Entertainment, Magic Light Entertainment and HASBRO.
She brings more than 20 years of experience in the entertainments industry, with her previous roles including Head of Creative Strategy for Sky Creative, Sky’s 300+ strong in-house creative agency, where she led brand strategy, on-air positioning, and through-the-line creative across Sky’s 19 channels. Prior to Sky, Wastell ran the mobile division of MTV Entertainment Group in New York, where she oversaw content creation and strategy for mobile websites, apps and on-demand partnerships reaching global audiences of 20 million+ per month.
“I can’t wait to start at Merlin and have always admired their global portfolio of brands, with a broad estate such as Alton Towers, LEGOLAND and Madame Tussauds. For a creative, that’s like being a kid in a candy shop, getting to work with those amazing brands and iconic names. My strength has always been in storytelling across different mediums and this role comes with vast opportunities for blue-sky thinking and world-class creative delivery, including how we can transcend the current boundaries of leisure attractions using new technology and the latest platforms to enhance experiences for our guests and to reach new audiences. I’m thrilled to be working with so many talented artists, designers and world-leading experts and seeing what new amazing wow moments we can create in the future!”
Megan Wastell, Incoming Global Creative Director, Merlin Entertainments“Dreaming BIG ideas and bringing those dreams to life is what Merlin is all about and Megan is the ideal person to elevate us to the next exciting chapter of our creative journey. Merlin Magic Making is a world-class group of creators and innovators who wake up every day thinking about how to bring more joy to the world. We are guardians of IP and champions for how to transform brands into destinations that guests can immerse themselves in. Megan comes to Merlin with a deep understanding of brands, the current entertainment landscape, and a true understanding of what it means to connect to audiences. We are delighted to have her on board.”
Paul Moreton, Chief Development Officer, Merlin Entertainments
