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Merlin Entertainments brings its partnership with Hasbro to life to create a playful place perfect for a first theme park experience.

Merlin Entertainments is pleased to have partnered with Hasbro to launch the World’s first stand-alone Peppa Pig Theme Park, only at LEGOLAND® Florida Resort.

Opening in 2022, families will squeal with delight as they jump into the playful world of Peppa Pig for an unforgettable day of adventure! Peppa Pig Theme Park has been designed to be the ultimate day for little ones, and the all-new standalone park will feature multiple rides, interactive attractions, themed playscapes and water play areas - complete with “muddy puddles” of course - and fun live shows daily, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play to build their family’s first theme park memories together.

Ride and attraction details for the new Central Florida theme park will be announced this summer. When Peppa Pig Theme Park opens in 2022 in Winter Haven, Fla, it will be a separately ticketed theme park. Annual Passes to Peppa Pig Theme Park will be available as standalone memberships or inclusive passes that will also grant admission to LEGOLAND Theme Park, LEGOLAND Water Park and other regional Merlin Entertainments attractions.

Merlin has an exclusive multi-territory licencing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate the Peppa Pig attractions, targeted at the pre-school market, as part of its broader strategy to engage in IP partnerships with some of the world’s most popular brands.

"As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig. We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia. Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world. It’s guaranteed to be a truly memorable day out for families and something to really look forward to visiting."

Mark Fisher Group Chief Development Officer, Merlin Entertainments

Peppa Pig is one of the world’s leading pre-school brand properties with over 1,000 licensees across 60 countries. The popular television programme is broadcast in 180 territories in 40 different languages. The US is a key market for the Peppa Pig brand.

Fans and parents of future “little piggies” can be among the first to hear the big news by signing up for the Peppa Pig Theme Park emails on PeppaPigThemePark.com/Florida.

Notes to editors

Notes to Editors:

The new Peppa Pig Theme Park follows successful launches by Merlin Entertainments of four Peppa Pig World of Play indoor attractions in China and North America as well as two Peppa Lands in Gardaland in Italy and Heide Park in Germany, under a multi-territory licensing agreement with Hasbro.

Merlin Entertainments operates 31 attractions in North America, including LEGOLAND California Resort, LEGOLAND Florida Resort and Midway attractions SEA LIFE Aquariums, Madame Tussauds and Peppa Pig World of Play.