SEA LIFE teams in 15 aquariums across the UK are joining forces from the 25th March to create awareness ahead of the Easter break, including live updates, top tips and beach cleaning activities which can be found on their social media pages.
Last year as Covid-19 lockdown restrictions eased and more people spent time outside, the UK’s marine life suffered untold damage as a result – from city canals to rural beaches, the effect was felt in waters across the country.
Now, SEA LIFE aquariums and their official charity the SEA LIFE Trust are launching the ‘Don’t Make Easter Rubbish!’ campaign to prevent this occurring again, reminding visitors across the UK that the amazing creatures that live in our seas continue to need their love and protection - now more than ever.
“Last year, after restrictions eased we saw wave after wave of litter and rubbish being left after people began exploring outside again. If left lying around, all this rubbish can make its way into our precious waters, having the devastating effect of polluting the home of thousands of animals and causing immediate danger to life for those caught up in it. We are determined to try and prevent it happening again to protect our marine life and habitat – but we can’t do it without the help of people across the UK. We are appealing to everyone to consider marine life before they leave every public space – please take your rubbish with you or put it in a bin. In doing so, you could be saving the lives of precious marine creatures and ecosystems, and preserving them for future generations to come.”Andy Bool Head of the SEA LIFE Trust
Case Study: Seal Pup ‘Brian May’
A young grey seal pup, nicknamed Brian May, was discovered in an emaciated state and subsequently cared for by the SEA LIFE Trust’s Cornish Seal Sanctuary based in Gweek. After a few days care from their specialist care team, he excreted pieces of a plastic bag which had been blocking his gut. Luckily with the team’s help, Brian was able to make a full recovery and was released back in to the wild. A good ending for him but sadly not all marine life is so lucky.
SEA LIFE and the SEA LIFE Trust are appealing to the public to pledge support to help protect marine animals like Brian May for generations to come.
“At all our SEA LIFE aquariums across the UK, we’ve witnessed first-hand the worrying effects last year’s restriction relaxation had on the amount of litter making its way into our waterways. By raising awareness with this campaign, launching from 25th March, we hope to stop this happening again, with everyone doing their bit to make a positive difference to marine creatures and their habitats. It’s easy to get involved, simply visit the SEA LIFE website for more information and keep an eye on our social media pages where we’ll be sharing updates and tips from our teams on how you can help.”James Burleigh Chief Ambassador for SEA LIFE
Beach Cleans to Reduce Plastic Pollution
The SEA LIFE Trust, supported by partners at SEA LIFE aquariums, work globally to reduce plastic pollution by running campaigns and supporting projects, like ‘Don’t Make Easter Rubbish’, that can help to reduce the wave of plastic entering our oceans.
This summer, they plan to run a Global Beach Clean, leading the charge on cleaning up beaches, canals and waterways around the UK, from Scarborough to Weymouth. Supporters are encouraged to hold their own beach or river clean near their home, as a simple and effective way in which everybody can help to turn the tide on litter, starting with their own local areas – all litter ends up in our oceans. Recent cleans held have collected almost 2,000 kg of litter – the equivalent weight of two adult beluga whales!
To support the work being done by SEA LIFE and the SEA LIFE Trust in protecting marine life for generations to come, text RUBBISH to 70085 to donate £5 (texts cost £5 plus one standard rate message) or pledge online here.
For more information on the ‘Don’t Make Easter Rubbish!’ campaign, visit www.visitsealife.com/rubbish.
Notes to Editors:
SEA LIFE is the world’s largest family of aquariums, proudly delivering amazing discoveries to more than 23 million people annually in over 50 locations across the world. From breathtaking underwater tunnels to incredible up-close encounters, guests can dive into the ocean world without getting wet.
SEA LIFE has a vision of oceans that are healthy, protected, and full of diverse, wonderful animals and works together with its partner charity, the SEA LIFE TRUST. Their joint focus is to protect these oceans and the amazing marine life within them, through its global BREED, RESCUE, PROTECT programme and dedicated Conservation, Welfare and Engagement team.
The SEA LIFE Trust owns and operates marine wildlife sanctuaries (including the world’s first Beluga Whale Sanctuary in Iceland), runs inspiring conservation campaigns and funds projects and education programmes that champion the need to protect our oceans.
SEA LIFE’s team of expert marine biologists pioneer global breeding projects which may one day provide a lifeline to the ocean’s endangered species, as well as nursing sick creatures back to health and returning them to the wild. If they can’t survive in the wild, they are given a safe and happy home for life.
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