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Merlin Entertainments has launched the first-to-GCC attraction in Bluewaters, Dubai’s premier waterfront destination.

The attraction marks the company’s first standalone Midway indoor attraction to open in the UAE.

Following an exclusive ribbon cutting ceremony in October, led by pioneering Emirati athlete and Olympic weightlifter Amna Al Haddad, as well as radio host and serial entrepreneur Kris Fade, visitors are now able to experience the iconic Madame Tussauds Dubai at Bluewater Island.

Established in London in 1835, Madame Tussauds is nothing short of a global institution and this hugely anticipated launch represents a truly special moment for the region. The Dubai edition is not only the 25th version of the celebrated wax figure attraction internationally, but the very first of its kind in the GCC and introduces something entirely new and unique to the regional entertainment landscape as the first of Merlin Entertainments’ standalone ‘Midway’ attractions to open in the location. The company also holds LEGOLAND® Dubai Resort.

Ambitious in scale and cutting edge in its offering, Madame Tussauds Dubai is intended to impress and amaze, and guests are encouraged to get immersed in each and every area at their own pace. The Leaders & Royals Room, the first zone in the attraction, sets the tone for a memorable trip and gives visitors the opportunity to encounter royalty, world leaders and iconic public and political figures from both past and present. Enjoying afternoon tea with British monarch Queen Elizabeth II, meeting India’s Prime Minister Narendra Modi in the Taj Mahal and stepping on board an Airforce One replica and meeting Donald Trump are just a few of the many highlights this area has to offer.

For those that dream of strutting their stuff on the catwalk or appearing on the cover of an esteemed fashion magazine, the Fashion zone is a space where those ambitions can come true. Filled with a who’s who of runway icons (all of them impeccably dressed, of course), here keen fashionistas can admire the queen of British style, Victoria Beckham, put-together a couture-inspired outfit for Anna Wintour’s approval, play at being BFFs with supercool Cara Delevingne, strike a pose with Kendall and Kylie Jenner, take a selfie with the fabulous Carla Di Bello and come face to face with Lebanese fashion designer, Elie Saab.

Movie buffs meanwhile can see their fantasies become a reality as they step into the fully immersive Film area and experience life on the silver screen. Guests can get up close and pull up a chair next to Audrey Hepburn for a Breakfast at Tiffany’s moment or try something rather more energetic, such as join Tom Cruise in a high-octane race, scaling the length of Dubai with Spider-Man or debuting a few martial arts moves watched over by the master himself, Jackie Chan.

In the Media zone, savvy social media fans will have a ball (and their iPhones at the ready) as an exclusive backstage pass gives them the chance to get up close and personal with some of the Middle East’s most-loved celebrities, including everyone’s favoruite radio personality, the ever affable and always engaging Kris Fade, YouTube phenomenon Bin Baz, Arab Idol presenter, singer and actor Ahmed Fahmi, as well as the musical maverick and Arab Idol judge, Hassan El Shafei.

The world of Bollywood is a colourful, fascinating and highly sensory one. The Bollywood area at Madame Tussauds reflects this aesthetic entirely: guests can make their way through a spectacular secret garden awash with plants and flowers, before starring in a bespoke Bollywood music video and debuting their best moves in front of an interactive digital screen. After that, it’s time to get better acquainted with true Bollywood royalty, think spitting image wax figures of Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif and Madhuri Dixit.

Sports enthusiasts are likely to be staggered by the cutting edge, entirely immersive Sports room and will be able to kick off the experience by taking a penalty alongside football superstars Cristiano Ronaldo and Lionel Messi, throwing a well-aimed punch at the legendary Muhammad Ali or posing on an F1 winner’s podium as Lewis Hamilton watches on. Visitors can also stop and admire the strength and tenacity of Emirati weightlifter Amna Al Haddad (and lift a dummy weight alongside her) and check out the wax figure of UAE-representing Olympian Sergiu Toma is also not be missed.

The Music A List Party meanwhile is the coolest, most exclusive spot in town and offers a fitting finale to any Madame Tussauds visit. Guests are invited to shimmy through a palm tree-fringed archway and dance away amongst a glittering array of regional and international stars, including the exceptional singer Kadim Al Sahir, the celebrated performer Mohammed Assaf, the much-loved Lebanese singer Nancy Ajram, Emirati-Yemeni women’s rights activist and music sensation Balqees Fathi, global superstars Will Smith, Rihanna Justin Bieber and more.

The wait to experience all this and so much more is now over: Madame Tussauds Dubai is open seven days a week and tickets can be purchased at the attraction or on the official website www.madametussauds.com/dubai/.

Notes to editors

Notes to Editors:

About Madame Tussauds:

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With over 24 attractions in the world’s top destination cities, Madame Tussauds is dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, the attraction continues to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame. The GCC’s new attraction in Dubai is location on Bluewaters Island, Dubai’s latest vibrant lifestyle destination, and features 66 wax-figures with 16 being notable celebrities from the region.

See www.madametussauds.com/dubai for more information and follow Madame Tussauds:

Instagram @tussaudsdubai

Twitter: @Tussauds_Dubai

Facebook: Madame Tussauds Dubai

About Merlin Entertainments:

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates over 138 attractions, 22 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

About Bluewaters:

Bluewaters blends residential, retail, hospitality, leisure and entertainment experiences. The idyllic waterfront destination enjoys multi-mode transport options that offer tourists and residents the opportunity to reach the island by land or sea, with basement parking providing ample space. It is connected to the bustling mainland via a direct road to Sheikh Zayed Road and a 265-metre pedestrian bridge links the island to The Beach opposite JBR.