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Merlin Entertainments will launch the first-to-GCC attraction in Bluewaters, Dubai’s premier waterfront destination, later this year.

Merlin Entertainments Ltd (Merlin) has officially announced the opening of the world-famous wax attraction, Madame Tussauds in Dubai, located within the popular island destination Bluewaters. It has been one of the most talked about and highly anticipated attractions to come to the UAE, and the wait is nearly over. Tourists and residents can feel the fame as they step into the star-studded party of a lifetime, where they can meet incredible likenesses of the stars from the region and beyond in a family-oriented attraction that offers a diverse range of experiences to enjoy all year round.

The iconic attraction is set to open its doors later this year, and will provide an interactive fame experience like no other, where visitors can get up close and take pictures with 60 global stars, including 16 brand new wax figures from the Middle East region. Madame Tussauds Dubai will be located next to Ain Dubai, the world’s largest observation wheel, and will enhance the vibrant destination’s position as one of Dubai’s most attractive tourism destinations.

Madame Tussauds first opened its doors in 1835 in London, and has nearly 200 years of heritage. Each figure at Madame Tussauds is created using the expertise of sculptors who use the same techniques as the famous Marie Tussaud. To create a single life like figure it takes an artist 12 weeks in total, and during that time they document 500 precise body measurements, insert real hair strand by strand, apply countless layers of paints to build up the skin tones, and more. This entire process helps to achieve the incredible likeness that has made Madame Tussauds world renowned for over two centuries. The time and craftsmanship is also reflected in the value of the figure, which can cost up to a whopping AED 700,000 (GBP 150,000) depending on the detail required.

The first-ever Madame Tussauds experience in the GCC promises to leave tourists and residents feeling amazed, taking unforgettable memories with them. It is set to be an attraction that truly represents the fascinating world of glamour, sport, music, entertainment all under one roof. With seven themed rooms, guests can step into a Bollywood movie and take a picture with the Badshah of Bollywood, Shahrukh Khan, or make the impossible possible by taking a selfie with the beauty queen herself, Kylie Jenner. And that’s not all, guests can feel like a supermodel and have a once in lifetime experience posing next to Cara Delevingne and can even show off their football skills next to the legend, Christiano Ronaldo.

“As one of the world leaders in location-based entertainment, we are delighted to be launching the first ever Madame Tussauds in the GCC, Dubai, later this year. In addition to well-known global figures, the new Madame Tussauds will also be home to figures celebrated in the Middle East including Nancy Ajram and Maya Diab, alongside other figures which we will announce very soon. The new attraction will provide an immersive and exhilarating experience for visitors to enjoy the famous world of renowned celebrities and personalities”

Meike Lippert Senior Divisional Director, Midway Europe and Global New Openings, Merlin Entertainments

“It is a thrilling experience to bring the iconic Madame Tussauds to the UAE. This will be the 25th edition of our wax attraction and will be a first in the GCC. We intend to bring a whole new entertainment experience to the exciting portfolio of attractions in Dubai and cement Bluewaters’ position as a global tourist destination.”

Sanaz Kollsrud General Manager, Madame Tussauds Dubai

Merlin Entertainments is committed to bringing lifetime experiences which influence people – and Madame Tussauds is a testimony to their global reach.

Notes to editors

Notes to Editors:

About Madame Tussauds:

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With over 24 attractions in the world’s top destination cities, Madame Tussauds is dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, the attraction continues to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame. The GCC’s new attraction in Dubai is location on Bluewaters Island, Dubai’s latest vibrant lifestyle destination, and features 66 wax-figures with 16 being notable celebrities from the region.

See www.madametussauds.com/dubai for more information and follow Madame Tussauds:

Instagram @tussaudsdubai

Twitter: @Tussauds_Dubai

Facebook: Madame Tussauds Dubai

About Merlin Entertainments:

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates over 135 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

About Bluewaters:

Bluewaters blends residential, retail, hospitality, leisure and entertainment experiences. The idyllic waterfront destination enjoys multi-mode transport options that offer tourists and residents the opportunity to reach the island by land or sea, with basement parking providing ample space. It is connected to the bustling mainland via a direct road to Sheikh Zayed Road and a 265-metre pedestrian bridge links the island to The Beach opposite JBR.