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The very first Peppa Pig World of Play, Indoor Play Centre in Europe will soon open its doors in the Netherlands.

Set to open in Westfield Mall of the Netherlands in Leidschendam, on the outskirts of The Hague, Peppa Pig World of Play, Indoor Play Centre will offer children a unique opportunity to jump into the world of Peppa Pig for an unforgettable adventure. Families are invited to join Peppa and her friends in jumping, laughing and playing in instantly recognizable locations from the hugely popular animated series ‘Peppa Pig’.

To celebrate the occasion, six Peppa Pig fans from in and around Leidschendam were joined by famous mommy blogger Bobbi Eden, Bart van Twillert, Unibail-Rodamco-Westfield Director and Attraction Manager of the Indoor Play Centre Vincent Pronk, by donning yellow rain boots and making permanent ‘muddy’ boot prints in special cement stones at the site to celebrate the first steps leading to the opening.

Little ones will be fully immersed in the world of Peppa Pig as they explore over 12 free-roaming play areas to ignite their imagination and turn everyday activities into a wonderful adventure. Peppa Pig World of Play, Indoor Play Centre includes facilities for the entire family to relax and play: a themed Campervan Cafe and Picnic area, an independent retail store and, needless to say, plenty of muddy puddles to jump around in. The indoor play center spans over 1500 m² and offers around two hours of fun for children aged 1 to 6 years.

“Peppa Pig is one of the world’s leading pre-school brand properties. The popular television series is broadcasted in 180 territories in 40 languages. Peppa Pig World of Play, Indoor Play Centre Leidschendam is Merlin’s first place in Europe where little piggies can step into Peppa Pig’s world. It’s guaranteed to be a truly memorable experience for families and something to really look forward to visiting.”

Vincent Pronk Attraction Manager, Peppa Pig World of Play, Indoor Play Centre in Leidschendam

Merlin Entertainments has a strategic partnership agreement with Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions targeted at the pre-school market as part of its broader strategy to engage in IP partnerships with some of the world’s most popular brands. Peppa Pig World of Play, Indoor Play Centre Leidschendam will be the fifth to open worldwide. For more information click here.

Notes to editors

Notes to Editors:

About Peppa Pig World of Play, Indoor Play Centre

Peppa Pig World of Play is an indoor family play centre operated by the global attraction operator Merlin Entertainments Ltd.. Peppa Pig World of Play will take pre-school children and their families, on an unforgettable adventure where they can step into the world of Peppa Pig and join Peppa and her friends to explore, discover and interact with a variety of instantly recognizable characters and locations from the show in a number of colourful playscapes lovingly recreated from the animated series. This incredible indoor play centre features over 12 free-roaming play areas designed to fuel the imaginations of young children through a variety of interactive activity based play that brings the incredible world of Peppa Pig to life. www.peppapigworldofplay.com

About Merlin Entertainments:

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates over 135 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.

About Hasbro 

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed  to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. All Rights Reserved.