Merlin Entertainments (“Merlin” or “the Company”), a global leader in location-based entertainment, announces the opening of its third themed hotel at Gardaland Resort. It is Merlin’s twentieth hotel and brings the total number of accommodation rooms across the Company’s portfolio to approximately 4,500.
The Gardaland Magic Hotel comprises 128 large fully themed rooms featuring three different evocative settings: Enchanted Forest, Magic Ice Castle and Great Wizard, each offering an unforgettable experience. All rooms incorporate a double bed and two single beds, allowing the whole family to experience maximum comfort during their stay. The Resort now has a total of 475 rooms across its three hotels.
The opening of Gardaland Magic Hotel will significantly increase the Resort’s capacity to offer a unique tourist destination for families, both at national and European level. We are delighted to be able to give families another opportunity to fully enjoy the numerous memorable experiences offered by Gardaland and see lots of exciting developments still to come.Aldo VigevaniDivisional Director, Gardaland
This development at Gardaland Resort, which is situated close to Lake Garda in Northern Italy, is in line with Merlin’s strategy of investing in on-site themed accommodation at its resorts to meet the increasing demand for shorter, more experience-driven holidays. Expanding the accommodation offering extends the amount of time visitors spend at an attraction, improves guest satisfaction and increases pre-booking. It also reduces volatility and seasonality, as well as allowing for operational efficiencies.
The addition of the Gardaland Magic Hotel to our accommodation portfolio at Gardaland Resort continues the park’s transformation into a tourist destination for multiple-day stays where guests can fully enjoy the numerous and memorable experiences offered by Gardaland. On the strength of the results achieved by the Resort last year, we expect the introduction of the Gardaland Magic Hotel to extend the appeal of Italy’s largest theme park resort.Ian Crabbe Managing Director, Resort Theme Parks
For enquiries contact:
James Crampton +44 (0)1202 493 014
Imram Jina / Elena Georgantzi +44 (0)20 7404 5959
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