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Merlin Entertainments has announced that it will open its first Madame Tussauds franchise in Prague, Czech Republic, later this year

The announcement comes as part of a move to explore and open up new territories for the Madame Tussauds brand. The franchise partner, Czech company Wax Museum - Svet Zabavy, s.r.o. currently owns and operates the Prague Wax Museum.

The franchise agreement will give Prague Wax Museum access to the Madame Tussauds brand as part of Wax Museum - Svet Zabavy’s multi-million-euro refurbishment planned for the popular attraction, located in central Prague.

"We are delighted to be launching our first Madame Tussauds franchise in Prague, with an experienced local partner. Following a successful opening later this year, Merlin will be looking at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified."

Chris Scurrah, Franchise Director, Merlin Entertainments

“Work is advanced on the new attraction and we look forward to bringing the Madame Tussauds brand to Prague and making it a huge success.”

Zdenek Kocik, Director, Svet Zabavy

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