Shaping more inclusivity, growth and hope through belonging and wellbeing.

Everybody should have access to magic. We’re active members of the Business Disability Forum and have set up an internal group that shares lived experiences to help us develop accessibility at our attractions. Our success is reflected in the fact that our global NPS score is higher for guests with disabilities than without.

We also take immense pride in our dedicated children’s charity, Merlin’s Magic Wand, which has celebrated its 15th birthday and has so far enabled us to donate £15million+ worth of Merlin tickets to 865,000+ children and their families facing challenges of serious illness, disability and adversity.

Our people are what truly make Merlin magic, and we want to support our talent to achieve and maintain their best mental, physical and emotional health. By 2030 we will achieve an 85% belonging score and a 50% gender balance in Global leadership positions. At the same time will provide all teammates with access to wellbeing programmes, achieving an 85% active participation rate.

Our ambition is to be the first-choice operator for guests and talent from all communities and backgrounds.

CONVICTION

We believe that our world should be a joyful, welcoming and inclusive place for all

AMBITIONS

Belonging

So we will strive to be the first-choice operator for guests and talent from all communities and backgrounds

Wellbeing

So we will support our teams to achieve and maintain their best mental, physical and emotional health

2030 Goals

  • Achieve 85% belonging score
  • Provide all teammates with learning support for career advancement, achieving 85% active participation
  • Achieve 50% gender balance in Global Leadership positions
  • Provide all teammates with access to wellbeing programmes, achieving 85% active participation

 

Accessibility

Wherever possible we'll strive to create environments that are welcoming to guests and make our attractions more accessible. From changing facilities and quiet areas to modified rides, accessibility will be integral to our operations and customer service.

Accessibility

Communities

Wherever we operate, we aim to partner with communities to protect our shared environments and invest in initiatives. We contribute to local economies through employment, procurement, while in turn supporting other enterprises and services through generating consistent flows of tourists.

Communities

Merlin's Magic Wand

Through our 'Merlin’s Magic Wand' international children's charity, we provide magical experiences for children facing serious illness, disability or adversity. Over twelve years, we've issued over 800,000 attraction tickets and created over 45 ‘Merlin’s Magic Spaces' to bring magical escapism to their world.

Merlin’s Magic Wand