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At Merlin, we are committed to including more people in moments of joy that spark positive change.
Our journey is rooted in the recognition of the global footprint of our business, and we’re committed to making a positive impact - the Merlin way. We are forever evolving, pushing ourselves to do better across the 140+ attractions we operate in 20+ countries. Our team of 30,000+ work tirelessly to inspire others to care more, to learn more and to do more, to safeguard what makes our home special.
Shaping more inclusivity, growth and hope through belonging and wellbeing.
Everybody should have access to magic.
We’re active members of the Business Disability Forum and have set up an internal group that shares lived experiences to help us develop accessibility at our attractions. Our success is reflected in the fact that our global NPS score is higher for guests with disabilities than without.
We also take immense pride in our dedicated children’s charity, Merlin’s Magic Wand, which has celebrated its 15th birthday and has so far enabled us to donate £15million+ worth of Merlin tickets to 865,000+ children and their families facing challenges of serious illness, disability and adversity.
Our people are what truly make Merlin magic, and we want to support our talent to achieve and maintain their best mental, physical and emotional health.
By 2030 we will achieve an 85% belonging score and a 50% gender balance in Global leadership positions. At the same time will provide all teammates with access to wellbeing programmes, achieving an 85% active participation rate.
Our ambition is to be the first-choice operator for guests and talent from all communities and backgrounds.
By prioritising more action, innovation and reduction through decarbonisation and waste management.
We believe that all the planet’s resources are precious. As a business whose purpose is to bring people together, we are taking measurable and meaningful action to address a challenge that affects us all – climate change.
Every day, we’re enacting changes towards reduced emissions in our operations and value chain in pursuit of our 2030 goal: to achieve carbon neutrality in our company operations (Scope 1 and 2). In parallel, we will colloboratively work towards tackling our emissions across the value chain (Scope 3) with our supppliers and customers.
By 2030, we will remove single use plastic packaging from retail merchandise. Where removal is not possible, recycled plastic alternatives will be used. Additionally we are steadfast in our resolve to achieve a 90% recycling and recovery rate across our Resort Theme Parks and owned LEGOLAND Parks by the same year.
By igniting more curiosity, care and discovery through conservation, animal welfare and education.
Through our extensive animal care and habitat conservation efforts, we connect more people to nature and educate millions of guests every year.
It’s our team of passionate animal experts – the largest group in any organisation worldwide – that make it all possible. Every day they work to deliver best practice animal care and rehabilitation, while also taking the time to share their knowledge through immersive educational experiences guests can enjoy at our zoos and aquariums.
We believe that nature’s wonder must be cared for. We are dedicating more time and money than ever to important causes, including animal rescues, rehabilitation and releasing or rehoming, habitat protection and breeding programmes, which have a direct impact on wild species. Our ambition is to continue to grow these efforts.
By 2030 we will establish three dedicated Centres for Species Survival, focused on corals, sea horses and turtles. Between now and 2030 all Merlin locations will be actively delivering a conservation project. We will further breed and rewild at least 20 species of threatened animals and 100% of our animal welfare teams will complete one or more Animal Welfare Academy courses in welfare best practice.
Our number one priority is to protect the health, safety and security of our guests, our employees and people who work with us. We're absolutely committed to always achieving the highest safety standards, and we'll never compromise or become complacent in this.
At Merlin, we believe that effective corporate governance is the foundation of a well-run company. We're committed to maintaining the highest standards of governance.
At the forefront of our business operations is our commitment to achieve world class health, safety and security performance and conduct our business responsibly, respectfully and ethically.