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Reasons to invest

Attractive market fundamentals

Our markets enjoy underlying growth. Disposable incomes are increasing worldwide and ever greater value is being placed upon shared experiences with friends and family.

Reasons to invest

Portfolio and brands

We own iconic assets and brands, and we have proven success in partnering with third-party Intellectual Property owners. Our portfolio is balanced by geography, attraction format and customer demographic.

Reasons to invest

Multiple growth levers

Our six strategic growth drivers foresee growth in both our existing portfolio of sites, as well as through the opening of new attractions and accommodation. This is supported by our in-house operational, marketing and creative expertise globally.

Reasons to invest

Financial and investment discipline

Capital allocation decisions are made subject to strict investment criteria, with cash generation from existing attractions used to open new sites. We have a strong balance sheet, and have a multi-year cost efficiency programme underway.

Reasons to invest

Being a Force for Good

We take our responsibilities to our people, our guests and the planet seriously, and we adhere to high standards of health and safety, governance and welfare. We are advocates for diversity, inclusion and conservation.

Investment case

Key financial data 2018





Underlying EBITDA