Our values

We have a clear passion, pride and loyalty for all that we do. We go the extra mile because of our belief in the business, its culture and its purpose.

We take seriously our responsibility to look after our guests and the animals in our care, employing the highest standards of safety, security and welfare. We understand our role in reducing our impact on the environment and advocate for social issues we feel passionate about. We care for each other and always conduct our activities in an ethical way.

We move with our consumers. We deliver leading-edge innovations and seek new markets for growth. We are dynamic and creative and are not fearful of taking calculated risks.

We have integrity and are honest. We will be fair and transparent with all those who engage with us. We will never over-promise and aim to deliver on the targets we set.

We have financial discipline with close attention to detail in the pursuit of increasing efficiencies and our productiveness without ever compromising our customer proposition.

We will face challenges head on, taking accountability and responsibility.  We will leverage our combined knowledge and experiences to overcome challenges and create solutions together.

We enjoy what we do. We celebrate each other and have fun in fulfilling our goals, in turn delivering on our promise to create fun, memorable days out for our guests.