We bring brands to life and partner with leading owners of Intellectual Property content to create unforgettable visitor experiences
Our Midway attractions are branded, indoor attractions including brands such as SEA LIFE and Madame Tussauds
Nick has nearly 30 years’ experience in the visitor attractions industry and was appointed Chief Executive Officer of Merlin Entertainments in 1999. He was appointed a Director of the Company on 20 October 2013.
Nick started his career in FMCG marketing, first with Rowntree and then with Reckitt Colman. He went on to hold senior positions within The Tussauds Group (Pearson PLC), including Marketing Director of Alton Towers and Head of Group Marketing, before becoming Managing Director of Vardon Attractions and a main board director of Vardon plc. In 1999 Nick led the management buyout of Vardon Attractions to form Merlin Entertainments and, in 2005, initiated the process which led to its acquisition by Blackstone.
Nick is a Board member of UKHospitality, the trade body representing the UK’s hospitality and tourism industry with a membership of over 45,000 companies.
Alistair was appointed Acting Chief Financial Officer in July 2020, including responsibility for Merlin Group IT and Procurement.
Alistair joined Merlin in 2008 and has held various senior finance roles, including Head of Corporate Finance, Group Investor Relations Director, Senior Finance Director – Capital Projects and most recently, Deputy CFO.
Prior to Merlin, Alistair worked for Deloitte in Audit & Assurance.
Matt was appointed Chief Corporate Officer in August 2020. Leading the Group’s governance, compliance and legal matters, he is also responsible for Corporate Affairs, HR, Property and Health and Safety on the Executive Committee. Matt was previously Merlin’s Group General Counsel and Company Secretary.
Matt has a held a number of Executive Committee roles within publicly listed companies including General Counsel and Company Secretary at DS Smith PLC, Group General Counsel and Company Secretary of VT Group plc and Group General Counsel of RMC Group plc. He began his career at law firm Linklaters.
Ian Crabbe was appointed Manager Director, Resort Theme Parks in 2019. He was previously Divisional Director, Alton Towers Resort for 10 years. Ian guided the Staffordshire theme park through a challenging decade, focussing on providing outstanding guest experiences and product innovation. Ian’s tenure saw the Resort introduce world-beating rollercoasters including The Smiler and Wicker Man, and the opening in 2019 of the Alton Towers Dungeon. Ian has also driven the expansion of accommodation at the Resort, including the launch of the UK’s only CBeebies Land Hotel which opened in 2017. Ian has also overseen the management of Thorpe Park Resort during 2018.
Ian joined Merlin in 1995, spending 14 years in leadership roles within the SEA LIFE and Dungeon attractions before moving to Alton Towers. Prior to that, Ian had spent more than 20 years in in motorway service station operations.
Fiona Eastwood is Chief Operating Officer of Merlin’s Midway attractions encompassing the existing Midway estate, new openings and franchise operations.
Fiona was previously Managing Director, Midway Attractions a role to which Fiona was appointed in 2019, following a period as Managing Director, Resort Theme Parks. In 2015, Fiona joined Merlin as Global Marketing Director, Midway Attractions, responsible for driving all aspects of brand strategy and marketing across a global portfolio of Midway brands.
Fiona joined from BBC Worldwide, where she was responsible for strategic planning, brand management, market research, ancillary revenues and branded partnerships across Nordics, CEMA, Asia and Latin America. Previously, she held roles as Managing Director, Consumer Products and Commercial Director for one of the BBC’s biggest international brands, Doctor Who.
Mark ‘Fish’ Fisher manages Merlin Magic Making (MMM), the company’s business development, creative and brands organisation. MMM works alongside Merlin’s three Operating Groups and brings together, New Business Development, Creative, Intellectual Property, Production, Project Management, Group Engineering and Brand Development.
A graduate in Recreation Management, Fish joined the Tussauds Group in 1991 and Merlin in 1995. He has been a senior member of the management team since the inception of Merlin, playing a key role as part of the original management buyout of Vardon, and in the ongoing organic development, which has been at the heart of the company’s success. Originally Group Marketing Director, he has also held the Managing Director roles in all of Merlin’s Operating Divisions.
Fish is also a non-executive director of Daniel Thwaites PLC.
John heads up LEGOLAND Resorts Group and is responsible for all new and existing LEGOLAND Resorts globally, supporting Merlin’s dynamic growth plans.
He was previously Merlin’s Chief New Openings Officer responsible for all new attraction openings including six new LEGOLAND Resorts and the integration of acquisitions.
John started his career at the LEGO Group following a business degree, and subsequently took on the challenge to expand the LEGOLAND franchise outside of its homeland in Denmark. Having first worked on projects in the UK (LEGOLAND Windsor opened in 1996) he project managed the first US LEGOLAND Park, based in California; before moving into general park management first in Germany and then back in California.
John joined Merlin’s senior management team as part of the acquisition of LEGOLAND Parks in 2005, and as Managing Director LEGOLAND Parks oversaw both the continued development of the Group's existing LEGOLAND Parks into successful short break resorts for families with young children; and the identification and planning for new LEGOLAND parks around the world, including the opening of LEGOLAND resorts in Florida and Malaysia.
Justin was appointed Chief Strategy Officer in 2018 after three years as Managing Director, Resort Theme Parks. Justin initially joined Merlin in 2011 as Marketing Director within Resort Theme Parks.
With over 25 years’ experience across a range of international organisations, Justin brings a robust approach to strategy development, business execution and the understanding and delivery of consumer needs. As Chief Strategy Officer, he is focused on maximizing the significant prospects available to Merlin by informing, shaping and driving the Company’s global strategy in the context of an ever-evolving market backdrop.
With a career spanning GlaxoSmithKline, Kellogg’s and AstraZeneca, Justin has held a number of senior roles leading the development and growth of a range of brands in the UK and on a global basis.