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Name: Angela Brandstätter

Job title: Senior Marketing Manager

Location: The Bear Grylls Adventure

Area: Marketing, New Openings


Current role?

In my current role as Senior Marketing Manager of The Bear Grylls Adventure, Birmingham I’m working on building the guest journey at an incredible new attraction. I'm working with a talented, specialised team and we've launched a brand that will appeal to everyone hungry for adventure. As well as looking after Marketing Channels, PR, Digital and Out of Home I oversee our Customer Service and Local Sales efforts. I'm gaining valuable experience as a line manager for the first time.

Best part of working for Merlin?

Everyone at the Merlin Group lives and breathes our open-door policy. In every colleague, across all teams, you can see a genuine passion and excitement to work towards something truly exceptional.

Most memorable experience?

I’ll always remember our official launch day at The Bear Grylls Adventure. It's here that I observed that the attraction is exactly what I was hoping it would become; inspiring, accessible for everyone and a place to challenge yourself.

How have you made a difference?

The Bear Grylls Adventure, Birmingham is a new brand and the first of its kind in the world, so I’m constantly striving to build a great foundation for its future success. I’m currently setting best practice examples on how our audience engages in the digital space and across social media. There's a strong focus on the digital guest's experience, including the product and package mix we offer.

Timeline in Merlin:

  • Senior Marketing Manager, New Openings at The Bear Grylls Adventure, Birmingham: Present
  • Marketing Project Manager at LEGOLAND Japan Resort: 2017
  • New Brand Marketing Manager in New Openings: 2016
  • Marketing Manager for Merlin CRM Europe: 2015
  • Merlin Graduate Trainee: 2013 - 2015

Qualifications:

  • Master of Science in Marketing Management, Aston University
  • Bachelor of Science in International Business, Vienna University of Business and Economics