Name: Angela Brandstätter
Job title: Senior Marketing Manager
Location: The Bear Grylls Adventure
Area: Marketing, New Openings
In my current role as Senior Marketing Manager of The Bear Grylls Adventure, Birmingham I’m working on building the guest journey at an incredible new attraction. I'm working with a talented, specialised team and we've launched a brand that will appeal to everyone hungry for adventure. As well as looking after Marketing Channels, PR, Digital and Out of Home I oversee our Customer Service and Local Sales efforts. I'm gaining valuable experience as a line manager for the first time.
Everyone at the Merlin Group lives and breathes our open-door policy. In every colleague, across all teams, you can see a genuine passion and excitement to work towards something truly exceptional.
I’ll always remember our official launch day at The Bear Grylls Adventure. It's here that I observed that the attraction is exactly what I was hoping it would become; inspiring, accessible for everyone and a place to challenge yourself.
The Bear Grylls Adventure, Birmingham is a new brand and the first of its kind in the world, so I’m constantly striving to build a great foundation for its future success. I’m currently setting best practice examples on how our audience engages in the digital space and across social media. There's a strong focus on the digital guest's experience, including the product and package mix we offer.