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Name: Angela BrandstätterJob title: Senior Marketing ManagerLocation: The Bear Grylls AdventureArea: Marketing, New Openings |  |
In my current role as Senior Marketing Manager of The Bear Grylls Adventure, Birmingham I’m working on building the guest journey at an incredible new attraction. I'm working with a talented, specialised team and we've launched a brand that will appeal to everyone hungry for adventure. As well as looking after Marketing Channels, PR, Digital and Out of Home I oversee our Customer Service and Local Sales efforts. I'm gaining valuable experience as a line manager for the first time.
Everyone at the Merlin Group lives and breathes our open-door policy. In every colleague, across all teams, you can see a genuine passion and excitement to work towards something truly exceptional.
I’ll always remember our official launch day at The Bear Grylls Adventure. It's here that I observed that the attraction is exactly what I was hoping it would become; inspiring, accessible for everyone and a place to challenge yourself.
The Bear Grylls Adventure, Birmingham is a new brand and the first of its kind in the world, so I’m constantly striving to build a great foundation for its future success. I’m currently setting best practice examples on how our audience engages in the digital space and across social media. There's a strong focus on the digital guest's experience, including the product and package mix we offer.
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