Privacy Policy

This web site is owned and run by Merlin Entertainments Group Limited. Merlin recognises that your privacy is important, and is committed to preserving it. This policy sets out our policy in relation to any personal information which you supply to us through your use of this website.

Administration, other non-marketing use and Disclosure

We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms.  We may conduct analysis of user traffic. 

We may also disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of use and other agreements, or to protect the rights, property or safety of The Merlin Group, our customers, or others.  This includes exchanging information with other companies and organisations for the purpose of fraud protection and credit risk reduction.

Direct Marketing

To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other parts of the Merlin Entertainments Group or third party entities that process personal information on our behalf so that they can update you on promotions and services they think may be of interest to you.

Whenever we ask you for information about yourself, if you have indicated that you wish to receive direct marketing material from us and/or from third parties, your personal details will be included in a database compiled for direct marketing purposes and from time to time, you may receive these marketing communications. This will enable us to keep you informed about offers and events run by various attractions across the Merlin Entertainments Group, including LEGOLAND, SEA LIFE Centres, Madame Tussauds, the Dungeons, the EDF Energy London Eye and Chessington World of Adventures.   

If you have indicated that you wish to receive direct marketing material or e-mail updates from one of our attractions and /or third parties but subsequently change your mind, you should notify the individual attraction you originally signed up to. As soon as reasonably practicable, we will remove your name from the relevant database.

We will take reasonable steps to ensure that your data is used by third parties in accordance with this policy.

What countries may your data pass through

We want our guests to benefit from our international connections. Accordingly as outlined in this privacy policy, we may send data about site visitors through or to other countries, both inside and outside . Owing to the global nature of the Internet infrastructure, the information that you provide may also be transferred in transit to other countries, both inside and outside .

However, we will take the steps outlined in this policy above to maintain the security of your information.

Links to other websites

We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site. Such websites have their own privacy policies and please check these policies before you submit personal data to them.

Statistical Data

We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.

Cookies

Cookies are small amounts of information, which we store on your computer. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you.  You may set up your computer to reject cookies although in that case, you may not be able to use certain features on our site. To disable cookies consult your browser's help files and follow the steps shown.

Security and Data Retention

We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.

Contact

Any comments, queries and requests relating to our use of your data are welcomed and should be emailed to us at comments@merlinentertainments.biz or addressed to us at:

Merlin Entertainments Group

3 Market Close

Poole, UK

BH15 1NQ

Changes to this policy

Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy and, where appropriate, through e-mail notification.

Registered Office: 3 Market Close, Poole, Dorset. BH15 1NQ

Registered in England & Wales

Registered number: 5022287