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Seven Steps to Heaven or Hell

Merlin - accreditation of Trading Partners

Qualification will be based upon meeting the following criteria:

    > Alignment with & commitment to, Merlin's five core values:

STRONG OPINIONS - and the resolve to express those opinions forcefully at the highest levels.
COMMITMENT - to doing everything it does as well as it can be done
INNOVATION - determination to constantly push back the barriers, to find new and creative ways of delivering an even better experience for the visitor.
COMBATIVE - resolve to take on competitors regardless of relative size. The bigger they are...!
ENTHUSIASM - borne of a genuine passion for the brands and their respective activities.

    > Alignment with & commitment to the Trading Partner's objectives/core values

    Objective:For Merlin Entertainments Group Ltd to formally accredit Trading Partner status based on the trading agreement proposed / already in situ.
    Process:(external i.e. new 'potential' partner)

      The Seven Steps to Heaven or Hell