

Benefits
Benefits of achieving Trading Partner status
- Build relationships and grow together
- Pan european opportunities for business expansion
- Cost savings through process improvements
- Extended terms – 2 to 5 year agreements
For Merlin
| An accreditation scheme will carry both value and competitive advantage. Merlin will gain a reputation within the leisure industry which will be the envy of its competitors. | |
| 2. Security: | The knowledge that the Trading Partner has fulfilled a key set of criteria, governing both qualitative and quantitative measures. |
| 3. Business confidence: | That the Trading Partner will strive to deliver profit growth via pre-determined trading terms and conditions. |
For Trading Partner
| 1. Competitive advantage: | This will be driven by the delivery of an improved trading position as well as leverage for future trading resulting from the ability to publicise the relationship with Merlin. |
| 2. World Coverage: | Merlin offers the Trading Partner a 'low-risk' start up opportunity potentially throughout the world |
| 3. Fringe benefits: | Merlin Entertainments can satisfy a Trading Partner's staff and customers alike with the visitor attractions it currently operates. |

