Vision and Values

The Merlin Way

Merlin Entertainments Group is a leading name in location based, family entertainment. Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate, and it achieves this objective largely thanks to the commitment and passion of its managers and employees. Merlin’s brands, while being household names, will never fail to be distinctive, challenging and innovative. They will, in short, have attitude! They will deliver the best financial returns in the sector and demonstrate a record of growth in market share that will be unrivalled. In every respect and to every group of stakeholders Merlin will always be an exciting company to be involved with.

Delivering Memorable Visitor Experiences

In order for us to deliver memorable visitor experiences and make every moment special for our guests, we need to deliver prompt, professional and exceptional service.

It is vitally important that we create the right atmosphere and our teams are committed to deliver fun, happy and exciting experiences for all our customers.

Our Values

As a global company we have a very unique way of working and we call it The Merlin Way. 

The Merlin way is part of the company's DNA. It is demonstrated everyday on every site and in everything we do.  In short:-

•  We love what we do

•  We care

•  We are innovative and fast moving 

•  We do what we say

•  We make every £, $, € ....... count

•  We take ownership

  ............... And we make it fun

   

The Merlin Way