
Vision and Values
Merlin Entertainments Group is a leading name in location based, family entertainment. Its aim is to deliver unique, memorable and rewarding experiences to millions of visitors across its growing estate, and it achieves this objective largely thanks to the commitment and passion of its managers and employees. Merlin’s brands, while being household names, will never fail to be distinctive, challenging and innovative. They will, in short, have attitude! They will deliver the best financial returns in the sector and demonstrate a record of growth in market share that will be unrivalled. In every respect and to every group of stakeholders Merlin will always be an exciting company to be involved with.
Delivering Memorable Visitor Experiences
In order for us to deliver memorable visitor experiences and make every moment special for our guests, we need to deliver prompt, professional and exceptional service.
It is vitally important that we create the right atmosphere and our teams are committed to deliver fun, happy and exciting experiences for all our customers.
Our Values
As a global company we have a set of values or ideals that we all work to. Achieving these ideals for our employees makes our locations great places to work and for our guest great places to visit.
We have four values that all company employees from our Chief Executive Officer, to our newest employee, recognise and strive to work to.
We deliver memorable experiences when we perform our values:-
- All for One
We are one group and one team
We value differences
We listen
We discuss, we decide, we do
We share success Forever Forward
Always look ahead
Always lead not follow
Always push boundaries
Always put safety first
Always do the right thingThat’s Entertainment
Make it fun
Be passionate and proud
Be positive
Believe in what you do
Make a differenceFacing Reality
Keep close to customers
Keep close to our competitors
Keep close to the market
And take responsibility

