What We Do

Deliver memorable visitor experiences via iconic attraction brands with distinct personalities:

LEGOLAND - You make it come alive....

• Five LEGOLAND theme parks in Billund, Windsor, Gunzberg, California, and our recently opened park in Florida. Where we create interactive experiences for the whole family to have fun together, but where the child is always the hero! 

Madame Tussauds - Who do you want to meet?....

• The world famous London attraction and its younger sister attractions in New York, Las Vegas, Hollywood, Washington DC, Amsterdam, Berlin, Vienna, Hong Kong, Bangkok, Shanghai and Blackpool. Sydney due to open in 2012.

The EDF Energy London Eye - A bird's eye view of the capital....

• A magnificent and unique 30 minute experience over one of the most beautiful and famous Capital cities in the world - London. It now boasts the first live action 4D attraction film ever filmed using sensory effects such as wind, snow and even smell to bring to life images on screen!

• The UK's most popular theme park is home to world-first rides and attractions, two hotels, a waterpark, extraordinary golf, a luxurious spa, historic gardens and a conference centre and all in all, endless family fun!

Gardaland - A mix of adventure, fun and emotion in a wonderful fantasy world....

• The biggest theme park in Italy and Europe's No 3 with over 30 rides, major shows, a 247-room hotel, a SEA LIFE Centre and much more, spread over more than 60 acres.

Chessington World of Adventures Resort - "Britain's Wildest Adventure" - A whole world of adventures all in one place....

• With exciting rides and rollercoasters, amazing animals and a SEA LIFE Centre, Chessington really is Britain’s wildest adventure!

Thorpe Park - The perfect day out for thrill seekers....

• Experience the UK's most thrilling theme park as you're thrown, spun, swung and soaked on some of Europe's most extreme rides and attractions.

Warwick Castle - Britain's ultimate castle....

• Experience a totally electrifying day out at Britain's Ultimate Castle. We will immerse you in 1000 years of jaw-dropping history come rain or shine. Where ancient myths and spell binding tales will set your imagination alight and your hair on end! Sorcery, swords and swashbuckling adventure !

Heide Park - Where Life Loops the Loop....

• A fabulous family attraction covering a staggering 490 acres, featuring daily shows, exciting rides and a whole lot more.

• The world's biggest aquarium brand with over 30 centres and 3 sanctuaries across Europe and the USA, offering a fun and interactive guide to the oceans of the world and their mysterious and amazing inhabitants.

The Dungeons - Where the most gruesome history is brought to life....

• The infamous London Dungeon along with sister attractions in Edinburgh, York, Warwick Castle, Hamburg and Amsterdam with a new one in Blackpool in September 2011, bring the darkest local history to life in gruesome detail. Using a combination of actors, rides and special effects, The Dungeons have been delivering horrible days out for over thirty years! Are you brave enough?

LEGOLAND Discovery Centre - The creative magic of LEGO - indoors....

• Merlin's newest attraction concept first opened in Britain in 2007. Since then, more have opened in Manchester, Duisburg, Chicago and Dallas. An indoor City Centre attraction, LEGOLAND Discovery Centre takes visitors on a journey through a colorful and creative LEGO world where interaction, family fun and learning go hand in hand. 

Earth Explorer - Taking the lid off our planet's secrets....

• A unique attraction blending easy-to-grasp science with nerve-wracking rides and experiences focusing on the way the elements shape our planet. It is the up close and personal experience of what makes our amazing Earth tick and what makes it roar, crack, erupt, tremble, howl, freeze and boil. In this fascinating interactive adventure you will feel the stupendous forces of nature at work. Earth Explorer is based at Ostende in Belgium.