What We Do
Deliver memorable visitor experiences via iconic attraction brands with distinct personalities:
LEGOLAND - You make it come alive....
- Four LEGOLAND theme parks in Billund, Denmark; Windsor, UK; California, USA and Gunzberg, Germany. Where we create interactive experiences for the whole family to have fun together, but where the child is always the hero!
Madame Tussauds - Who do you want to meet?....
- The world famous London attraction and its younger sister attractions in New York, Las Vegas, Amsterdam, Hong Kong, Berlin, Washington DC, Shanghai and Hollywood.
The Merlin Entertainments London Eye - A bird's eye view of the capital....
- A magnificent and unique 30 minute ‘flight’ over one of the most beautiful and famous Capital cities in the world - London. It now boasts the first live action 4D attraction film ever filmed using sensory effects such as wind, snow and even smell to bring to life images on screen!
Alton Towers Resort - Now with added bite!....
- The UK's most popular theme park is home to world-first rides and attractions, two hotels, a waterpark, extraordinary golf, historic gardens and a conference centre and all in all, endless family fun! New for 2009 - Sharkbait Reef by SEA LIFE our stunning pirate themed aquarium.
Gardaland - A mix of adventure, fun and emotion in a wonderful fantasy world....
- The biggest theme park in Italy and Europe's No 3 with 30 rides, major shows, a 247-room hotel, a SEA LIFE Centre and much more, spread over more than 60 acres.
Chessington World of Adventures - "Britain's Wildest Adventure" - A whole world of adventures all in one place....
- With exciting rides and rollercoasters, amazing animals and a SEA LIFE Centre, Chessington really is Britain’s wildest adventure!
Thorpe Park - The perfect day out for thrill seekers....
- Over 25 rides and attractions offering white knuckle junkies breathtaking speed, death-defying drops and gut wrenching-loops…and a whole lot more.
Warwick Castle - Britain's ultimate castle....
- Experience a totally electrifying day out at Britain's Ultimate Castle. We will immerse you in 1000 years of jaw-dropping history come rain or shine. Where ancient myths and spell binding tales will set your imagination alight and your hair on end!
Heide Park - Where Life Loops the Loop....
- A fabulous family attraction covering a staggering 490 acres, featuring daily shows, exciting rides and a whole lot more.
SEA LIFE - Passionate environmental teacher and campaigner....
- The world's biggest aquarium brand with 27 centres and 3 seal sanctuaries across Europe and the USA, offering a fun and interactive guide to the oceans of the world and their mysterious and amazing inhabitants.
The Dungeons - Where horrible history is brought to life....
- The infamous London Dungeon along with sister attractions in Edinburgh, York, Warwick Castle, Hamburg and Amsterdam bring the darkest local history to life in gruesome detail. Using a combination of actors, rides and special effects, The Dungeons have been delivering horrible days out for over thirty years! - Are you brave enough?
Earth Explorer - Taking the lid off our planet's secrets....
- A unique attraction blending easy-to-grasp science with nerve-wracking rides and experiences focusing on the way the elements shape our planet. It is the up close and personal experience of what makes our amazing Earth tick and what makes it roar, crack, erupt, tremble, howl, freeze and boil. In this fascinating interactive adventure you will feel the stupendous forces of nature at work. Earth Explorer is based at Ostende in Belgium.
LEGOLAND Discovery Centre - The creative magic of LEGO: indoors....
- Merlin's newest attraction concept first opened in Britain in 2007, since then two more have opened in Germany and Chicago with openings in Manchester, Dallas and New Jersey planned in 2010 and 2011. An indoor City Centre attraction, LEGOLAND Discovery Centre takes visitors on a journey through a colorful and creative LEGO world where interaction, family fun and learning go hand in hand.